One of the main features that Diaspora prides itself on is its decentralization. This is to do with its technical background: the platform consists of many different networks, known as pods. User data isn’t collected and stored centrally by the provider, instead the infrastructure is distributed by users themselves, with data carried by these so-called pods. If you have good technical know-how, you can actually operate your own pod, which essentially functions as a server. This means that you can be certain that your private data remains private and in your own hands. Less technically gifted users can use ‘open pods’ in the network instead.
Musical.ly isn’t for adults, at least that’s what the main media would tell you. The platform targets 13-18 years old, although there has been a consistent debate if an app like Musical.ly is appropriate for that age group or not. However, Musical.ly, despite its target age group, provides a very functional social media platform. It has its own powerful artistic expression, which is both unique and sticky viral in nature.
Friendster (a portmanteau of “friend” and Napster) launched in March 2002. It was the most popular social network until April 2004, when MySpace (which premiered January 2004) surpassed it. In July 2005, Newscorp purchased MySpace for $580 million, and by 2006, MySpace not only was the most popular social network in the US, it was the most visited website in the US. Interestingly, Twitter launched in 2006 and tripled in size by 2007 (the year of the first “retweet” and the first #hashtag).
Part of Vero’s appeal to Facebook deleters is its determination to be ad-free. It is planning instead to start charging a small annual subscription at some point – although the app has already experienced its own backlash. In February, founder Ayman Hariri was criticised over past associations with a company that was the subject of allegations concerning employee conditions. The fact that Vero has several Russian developers has also become a talking point.
Emoticons are one of the main ways to interact with your friends and followers on the platform. The number of emoticons on your profile increases with your involvement, which it calls ‘Karma.’ Plurk also has mainstream features like Direct and group messaging. It is a very indistinguishable platform compared to Twitter but, it’s a happy, colorful place.
Snapchat will be hoping to pick up some Facebook refuseniks in the coming weeks, especially since a recent (controversial) redesign of its app to make it less confusing for new users. Last year saw plenty of speculation that Snapchat was losing customers to Instagram in particular, although for the moment there is no sense yet that the flow is reversing following the Cambridge Analytica revelations.
For my money, at least, I'd much rather you focus on solving the other ten zillion things than go up against Slack. You'll have a hard time displacing Slack for us, and I'm confident nearly everyone we work with would say the same. Even if we liked CU's chat, we'd still have Slack open for the other 15 teams I chat with, so we'd end up going right back to it, methinks…