Since its founding in 2012, the operators of Ello have taken on a challenging task: they want to establish Ello as the leading, ad-free alternative to Facebook and other social platforms. This means that they’ll avoid personalized advertising at all costs. With Ello, there’s absolutely no forwarding of user data for advertising purposes and that isn’t likely to change. The platform is financed by a freemium model that involves the exchange of individual functions for small payments. There’s no official data about the number of users currently on the Ello network, but various sources range from 1.5 million to 4 million registered users, although the number of active users is assumed to be relatively low.
The fragmentation that easily happens in decentralized networks can be a blessing, especially for groups that form around beliefs or identities where it can be hard to meet people safely. For instance, those belonging to marginalized groups, or folks with more fringe or misunderstood interests tend to appreciate the in-group feeling they get from a federated social network.

External companies are also looking at reining in the data that Facebook has access to. Mozilla, which makes the Firefox web browser, has just launched a Facebook Container Extension (a downloadable plug-in) that prevents Facebook from tracking you across other websites. Other plug-ins, such as Ghostery for Google’s Chrome browser (also available for other browsers) and Facebook Disconnect 2016, offer their own tracker-blocking features.
Why not have a standalone chat feature that integrates well with slack? Not sure how do-able that would be but it would be cool if you could send slack messages right from the Clickup chat session and vise versa -- sort of have them synconized. That way non-slack users still have built in chat and slack users can continue to use slack but the relevant message stream would be viewable from within the clickup chat feature. Not sure if it's possible ... maybe I'm dreaming ...