There are very successful focused business-oriented social networks. LinkedIn, for example, attracts job seekers, as does Dribbble, which bills itself as the leading destination to find and showcase creative work. Work-focused networks are thriving. Which raises the question, “Would a big media brand or a big lifestyle brand have consumer permission to found and run a tightly focused social network?”
Musical.ly isn’t for adults, at least that’s what the main media would tell you. The platform targets 13-18 years old, although there has been a consistent debate if an app like Musical.ly is appropriate for that age group or not. However, Musical.ly, despite its target age group, provides a very functional social media platform. It has its own powerful artistic expression, which is both unique and sticky viral in nature.
Add Friends – Players can request friends by targeting them in game and confirming the request. The friend display name will always be the name of the character that created the friendship. Characters have a context menu option to refuse friend requests. Players can have up to 50 friends at a time. There is a 30 second delay between sending friend requests.